The Art of Choosing

The Art of Choosing

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?


Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Title:The Art of Choosing
Edition Language:English
ISBN:9780446504102
Format Type:

    The Art of Choosing Reviews

  • Jennifer

    I had to read this non-fiction book quite slowly, over the course of a month, annoying friends and colleagues by citing Iyengar's studies as they attempted to choose items off a menu, though even this...

  • Prashant

    Here are a few lines from the wiki profile of the author Sheena Iyengar was born in Toronto, Canada in 1969. Her parents had emigrated there from Delhi, India............................When Iyengar ...

  • Trish

    By the time I finished this book I found I wanted to start it all over again. Sometimes I think I may have missed my calling, by not pursuing the field of decision-making. I am so bad at it, and yet I...

  • Rebecca McNutt

    Interesting little book that really makes its readers think about what they choose, whether it's their purchases, their friends or even the simple act of saying yes or no....

  • Max

    Outstanding and prolific, amazing book by an awesome author"We do the same thing in our lives- embracing information that supports what we already prefer or vindicates choices we made. After all, it f...

  • Mary

    Okay, so I'm probably starting out with a spoiler, but Sheela Iyengar is the person who conducted the jam study--that jam study! In books about choice, this is like being Keith Richards. For those of ...

  • Hubert

    Effectively written: takes the issue of choice from various perspectives, cultural, psychological, evolutionary, and business. The beginning and the final chapters were the best; the book really takes...

  • Andrew

    This book discusses some research (by the author and others) about how we make choices, and how having too many choices can lead to difficult decision making. But it's interesting that the author choo...

  • Wouter

    I came across this book by accident so it wasn't a choice by adding it on my toread list. The more I read, the more it reminded me of a book I read last year; "Willpower" by mr. Baumeister, and I like...

  • Mehrsa

    I really liked the first 1/3rd of this book and then the rest of it just devolved into the same old behavioral econ stuff that every single other book just rehashes. I am so tired of it. Then when I r...